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Growing Modular [electronic resource] :Mass Customization of Complex Products, Services and Software / by Milan Kratochvíl, Charles Carson.

by Kratochvíl, Milan [author.]; Carson, Charles [author.]; SpringerLink (Online service).

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BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.Description: XVIII, 172 p. 31 illus. online resource.ISBN: 9783540274308.Subject(s): Economics | Marketing | Business logistics | Economics/Management Science | Management | Marketing | Production/LogisticsDDC classification: 650 Online resources: Click here to access online

Contents:

Introduction, with Focus on the Customer -- Mass Customization, Components and Customer Intimacy -- Selling Customized While Producing Industrialized -- Mass Customization of Services -- Mass Customization of Software Products -- Streamlining the Product and the Processes -- The Importance of Data, and the Ability to Capitalize on It -- Trends in the Order Process for Complex Products and Services -- Concluding Remarks -- Afterword: the Virtual Future ….

In: Springer eBooksSummary: This book is about a practical approach to the Mass Customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" concepts apply equally well to configuring complex products, services, and software, and are relevant in industries ranging across manufacturing, public services, and financial services. The target audience is those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production. Software to support "Configure-to-Order" is discussed and a generic configurator evaluation checklist is provided. The objective is to provide the reader with a manageable approach to modularization and mass customization, the benefits of this approach, and the shift necessary to get there.

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This book is about a practical approach to the Mass Customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" concepts apply equally well to configuring complex products, services, and software, and are relevant in industries ranging across manufacturing, public services, and financial services. The target audience is those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production. Software to support "Configure-to-Order" is discussed and a generic configurator evaluation checklist is provided. The objective is to provide the reader with a manageable approach to modularization and mass customization, the benefits of this approach, and the shift necessary to get there.

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Growing Modular [electronic resource] :Mass Customization of Complex Products, Services and Software / by Milan Kratochvíl, Charles Carson.

by Kratochvíl, Milan [author.]; Carson, Charles [author.]; SpringerLink (Online service).

Browsing MAIN LIBRARY Shelves Close shelf browser