Koha online

Your cart is empty.
Normal view MARC view ISBD view

Customising Stakeholder Management Strategies [electronic resource] :Concepts for Long-term Business Success / edited by Margit Huber, Martina Pallas.

by Huber, Margit [editor.]; Pallas, Martina [editor.]; SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.Description: XII, 139 p. 57 illus. online resource.ISBN: 9783540313199.Subject(s): Economics | Economics/Management Science | ManagementDDC classification: 650 Online resources: Click here to access online
Contents:
TRI*M: Generating Insight, Traction and Credibility at Comet -- Quality Management and Customer Retention -- How to Use TRI*M in a Six Sigma Project -- Public Sector TRI*M – Helping to Deliver Best Value -- Customer Satisfaction with Commerzbank’s Retail Banking -- The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs -- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication -- Customer Satisfaction and Retention Improves with Six Sigma -- Focus on Loyalty -- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.
In: Springer eBooksSummary: Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies’ requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies’ success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies – be it for employees, customers or for focussed communication strategies.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)

TRI*M: Generating Insight, Traction and Credibility at Comet -- Quality Management and Customer Retention -- How to Use TRI*M in a Six Sigma Project -- Public Sector TRI*M – Helping to Deliver Best Value -- Customer Satisfaction with Commerzbank’s Retail Banking -- The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs -- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication -- Customer Satisfaction and Retention Improves with Six Sigma -- Focus on Loyalty -- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.

Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies’ requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies’ success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies – be it for employees, customers or for focussed communication strategies.

There are no comments for this item.

Log in to your account to post a comment.
@ Jomo Kenyatta University Of Agriculture and Technology Library

Powered by Koha