Normal view MARC view ISBD view

Trends and Issues in Global Tourism 2011 [electronic resource] /edited by Roland Conrady, Martin Buck.

by Conrady, Roland [editor.]; Buck, Martin [editor.]; SpringerLink (Online service).

Material type: materialTypeLabel

BookSeries: Trends and Issues in Global Tourism: Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.Description: XXVI, 342 p. online resource.ISBN: 9783642177675.Subject(s): Economics | Geography | Regional economics | Industrial management | Human Geography | Economics/Management Science | Management/Business for Professionals | Regional/Spatial Science | Economic Geography | Human GeographyDDC classification: 650 Online resources: Click here to access online

Contents:

New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs - Yield - Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry.

In: Springer eBooksSummary: This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Tags from this library: No tags from this library for this title. Add tag(s)

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
	MAIN LIBRARY	HD28-70 (Browse shelf)	Available

Browsing MAIN LIBRARY Shelves Close shelf browser

Previous								Next
Previous	TK5105.5-5105.9 The Semantic Web – ISWC 2010	TA213-215 Handbook Timing Belts	TK5105.5-5105.9 Mobile Wireless Middleware, Operating Systems, and Applications	HD28-70 Trends and Issues in Global Tourism 2011	TA357-359 Computational Science and High Performance Computing IV	TK5105.5-5105.9 Security Protocols	GE1-350 Coping with Global Environmental Change, Disasters and Security	Next

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Koha online

Trends and Issues in Global Tourism 2011 [electronic resource] /edited by Roland Conrady, Martin Buck.

by Conrady, Roland [editor.]; Buck, Martin [editor.]; SpringerLink (Online service).

Browsing MAIN LIBRARY Shelves Close shelf browser