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Trends and Issues in Global Tourism 2012 [electronic resource] /edited by Roland Conrady, Martin Buck.

by Conrady, Roland [editor.]; Buck, Martin [editor.]; SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Trends and Issues in Global Tourism: Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2012.Description: XXII, 276p. 92 illus. online resource.ISBN: 9783642274046.Subject(s): Economics | Regional planning | Sustainable development | Regional economics | Industrial management | Economics/Management Science | Management/Business for Professionals | Regional/Spatial Science | Landscape/Regional and Urban Planning | Sustainable Development | Non-Profit Enterprises/Corporate Social ResponsibilityDDC classification: 650 Online resources: Click here to access online
Contents:
Future at a Glance -- Destination Management - Culture, Landscape, Cities -- Marketing and Distribution -- Social Media and Technology Tackle Tourism Industry -- Business Travel and Event Management -- Corporate Social Responsibility in the Tourism and Travel Industry -- Eco-Mobility.
In: Springer eBooksSummary: This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.
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Future at a Glance -- Destination Management - Culture, Landscape, Cities -- Marketing and Distribution -- Social Media and Technology Tackle Tourism Industry -- Business Travel and Event Management -- Corporate Social Responsibility in the Tourism and Travel Industry -- Eco-Mobility.

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

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