The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model [electronic resource] /by Kwang-Yong Shin.
by Shin, Kwang-Yong [author.]; SpringerLink (Online service).
Material type:
BookSeries: SpringerBriefs in Business: Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.Description: XII, 148 p. 30 illus. online resource.ISBN: 9783642380914.Subject(s): Economics | Marketing | Economics/Management Science | Marketing | Business/Management Science, generalDDC classification: 658.8 Online resources: Click here to access online
Contents:
In:
Springer eBooksSummary: The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF5410-5417.5 (Browse shelf) | Available |
Browsing MAIN LIBRARY Shelves Close shelf browser
| TA1637-1638 Clinical Image-Based Procedures. From Planning to Intervention | TK5105.5-5105.9 The Future Internet | TA1637-1638 Augmented Environments for Computer-Assisted Interventions | HF5410-5417.5 The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model | RD701-811 Shoulder Concepts 2013: Consensus and Concerns | RD701-811 Surgery of Shoulder Instability | RD701-811 Elbow Arthroscopy |
Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
There are no comments for this item.