European Retail Research [electronic resource] :2012, Volume 26, Issue II / edited by Hanna Schramm-Klein.
by Schramm-Klein, Hanna [editor.]; SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.Description: VII, 167 p. 11 illus. online resource.ISBN: 9783658007171.Subject(s): Economics | Economics/Management Science | Sales/Distribution/Call Center/Customer ServiceDDC classification: 658.81 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| HF5415.5-5415.53 (Browse shelf) | Available | ||||
| Long Loan | MAIN LIBRARY | HF5438.4 (Browse shelf) | Available |
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| HF5438.25 .D38 1996 Getting into your customer's head | HF5438.25 .R58 2007 Advanced selling for dummies / | HF5438.4 Sales Excellence | HF5438.4 European Retail Research | HF5438.4 Strategic Retail Management | HF5500 .S56 2012 An introduction to business organization and management | HF5500 .S56 2012 An introduction to business organization and management |
Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform. Contents · Brand-Driven Leadership in Retailing · Store Environment · Trade Promotion · Word of Mouth and Customer Satisfaction · Country Reports: Lithunia and Sweden Target Groups · Retail Researchers · Retail Executives · Retail Lectures · Retail Students The Editor Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.
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