Koha online

Your cart is empty.
Normal view MARC view ISBD view

Corporate Social Responsibility as an International Strategy [electronic resource] /by Christina Keinert.

by Keinert, Christina [author.]; SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Contributions to Economics: Publisher: Heidelberg : Physica-Verlag HD, 2008.Description: online resource.ISBN: 9783790820249.Subject(s): Economics | Ethics | Finance | Social policy | Business planning | Economics/Management Science | Social Policy | Organization/Planning | Ethics | Public Finance & EconomicsDDC classification: 361 Online resources: Click here to access online
Contents:
Overview Over the Historical Development -- Why Exactly has CSR Become a Necessity? -- CSR Conceptualisation -- Concrete CSR Measures: What can a Firm do? -- Major Potential Benefits of CSR Engagement -- Factors Impacting Upon CSR Engagement -- Conclusions.
In: Springer eBooksSummary: CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
MAIN LIBRARY
JF20-2112 (Browse shelf) Available

Overview Over the Historical Development -- Why Exactly has CSR Become a Necessity? -- CSR Conceptualisation -- Concrete CSR Measures: What can a Firm do? -- Major Potential Benefits of CSR Engagement -- Factors Impacting Upon CSR Engagement -- Conclusions.

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

There are no comments for this item.

Log in to your account to post a comment.
@ Jomo Kenyatta University Of Agriculture and Technology Library

Powered by Koha