The Long Tail of Tourism [electronic resource] :Holiday Niches and their Impact on Mainstream Tourism / edited by Alexis Papathanassis.
by Papathanassis, Alexis [editor.]; SpringerLink (Online service).
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BookPublisher: Wiesbaden : Gabler, 2011.Description: X, 220p. 24 illus. online resource.ISBN: 9783834962317.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooksSummary: Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF5410-5417.5 (Browse shelf) | Available |
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| HD28-70 Knowledge Sharing in Research Collaborations | HG1-9999 Does carbon-conscious behavior drive firm performance? | HD28-70 Essays on Purchasing and Supply Management | HF5410-5417.5 The Long Tail of Tourism | HD28-70 European Retail Research | HD28-70 Managing Value Capture | HF54.5-54.56 IT Outsourcing Governance |
Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
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