New Online Retailing [electronic resource] :Innovation and Transformation / by Gerrit Heinemann, Christoph Schwarzl.
by Heinemann, Gerrit [author.]; Schwarzl, Christoph [author.]; SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : Gabler, 2010.Description: CCLXI, 18p. 86 illus. online resource.ISBN: 9783834963789.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF5410-5417.5 (Browse shelf) | Available |
Browsing MAIN LIBRARY Shelves Close shelf browser
| HF54.5-54.56 IT Outsourcing Governance | HF5410-5417.5 International Corporate Brand Management | HD28-70 Strategic International Management | HF5410-5417.5 New Online Retailing | HD28-70 Reusing Open Source Code | HF5469.7-5481 Implementing International Services | HF5410-5417.5 Branded Component Strategies |
Online Retailing in Transition – Revolution, not Evolution -- New Online Retailing — What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing.
The authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling. Contents Online Retailing in Transition – Revolution, not Evolution New Online Retailing – What Does It Mean? Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany.
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