Advances in Advertising Research (Vol. 2) [electronic resource] :Breaking New Ground in Theory and Practice / edited by Shintaro Okazaki.
by Okazaki, Shintaro [editor.]; SpringerLink (Online service).
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BookPublisher: Wiesbaden : Gabler, 2011.Description: XII, 490p. 44 illus. online resource.ISBN: 9783834968548.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooksSummary: Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF5410-5417.5 (Browse shelf) | Available |
Browsing MAIN LIBRARY Shelves Close shelf browser
| HD28-70 Dynamics of Drivers of Organizational Change | HD28-70 Entrepreneurship in the Public Sector | HD28-70 Effectiveness of Information Use for Strategic Decision Making | HF5410-5417.5 Advances in Advertising Research (Vol. 2) | HF4999.2-6182 Organizational Ambidexterity | HF4999.2-6182 Cruise Sector Challenges | HF5410-5417.5 Understanding Proactive Customer Orientation |
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.
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