E-Services [electronic resource] :Opportunities and Threats / by Heiner Evanschitzky, Gopalkrishnan R. Iyer.
by Evanschitzky, Heiner [author.]; Iyer, Gopalkrishnan R [author.]; SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : DUV, 2007.Description: VIII, 203p. 23 illus. online resource.ISBN: 9783835096141.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF5410-5417.5 (Browse shelf) | Available |
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| HD28-70 Planning Demand-Driven Disassembly for Remanufacturing | HF5410-5417.5 Managing Corporate Brands | HD28-70 Communities of Practice to Actively Manage Best Practices | HF5410-5417.5 E-Services | HF54.5-54.56 New Dimensions of Business Reporting and XBRL | HD28-70 Reasons for Frequent Failure in Mergers and Acquisitions | HD28-70 Success of University Spin-Offs |
E-Services: Opportunities and Challenges — An Overview -- E-Services — A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
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