Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2003Edition: 9th ed.Description: 624, 29 p. ; ill.ISBN: 0072464208 (alk. paper); 0071198695 (international : alk. paper).Subject(s): MarketingDDC classification: 380.1
| Item type | Current location | Call number | url | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .M378 2003 (Browse shelf) | C1 | Available | 95014 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .M378 2003 (Browse shelf) | C2 | Available | 95016 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .M378 2003 (Browse shelf) | C3 | Available | 96137 |
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Includes bibliographical references and indexes.
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