Business communication today / Courtland L. Bovée, Professor of Business Communication C. Allen Paul Distinguished Chair Gossmont College, John V. Thill, Chairman and Chief Executive Officer Global Communication Strategies.
by Bovée, Courtland L; Thill, John V.
Material type:
BookEdition: Twelfth edition.Description: xxxviii, 641 pages : colored illustrations.ISBN: 1292008911; 9780132971294 (alk. paper).Subject(s): Business communication -- United States -- Case studies | Communication in organizations -- United States -- Case studiesDDC classification: 658.4/5 | Item type | Current location | Call number | url | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5718 .B66 2014 (Browse shelf) | C1 | Available | 96356 |
Includes bibliographical references and index.
Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.
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