Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D; McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 15th ed.Description: xli, 793 [22] p. : col. ill. ; 1 CD ROM (4 3/4 in.).ISBN: 9780070620186; 9780072947038 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415.13 .M369 2005 (Browse shelf) | Available | 96223 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415.13 .M369 2005 (Browse shelf) | Available | 96222 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415.13 .M369 2005 (Browse shelf) | Available | 96221 |
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McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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