Marketing 7 what is inside :a student-tested, faculty- approved approach to learning marketing
by
Lamb, Charles W; Hair, Joseph F
; McDaniel, Carl, Jr; Lamb, Charles W.
Material type: 
BookPublisher: Cincinnati, Ohio : South-Western College Publishing, c1996Edition: 3rd ed., annotated instructor's ed.Description: liii, 890 p. : ill. (chiefly col.), col. maps.ISBN: 0538849541.Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | NAKURU CBD CAMPUS | HF5415.L26 (Browse shelf) | Available | 94853 | |
| Long Loan | NAKURU CBD CAMPUS | HF5415.L26 (Browse shelf) | Available | 94854 |
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| HF5415.K68 Principles of marketing | HF5415.K8 marketing management | HF5415.L26 Marketing 7 | HF5415.L26 Marketing 7 | HF5415 .R35 2000 Marketing concepts and cases | HF5415.12 .B758 2010 Social Media 101: | HF5415.12 .B758 2010 Social Media 101: |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and indexes.
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