Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
by Joachimsthaler, Erich.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 253 p. : ill.ISBN: 9781422101650 (hardcover : alk. paper); 1422101657.Subject(s): New products
| Consumers' preferences | Consumers -- ResearchDDC classification: 658.4/06 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415.153 .J63 2007 (Browse shelf) | Available | 124270 |
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| HF5415.15 .S25 1997 Managing product families / | HF5415.15 .W54 2012 Lean for dummies / | HF5415.153 .C58 1993 Managing new product and process development : | HF5415.153 .J63 2007 Hidden in plain sight : | HF5415.153 .K83 2000 Managing new products : | HF5415.153 .M49 1997 The power of product platforms : | HF5415.153 .W44 1992 Revolutionizing product development : |
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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