Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.
by Gordon, Adam.
Material type:
BookPublisher: New York : American Management Association, c2009Description: x, 294 p. : ill.ISBN: 9780814409121 (hbk.); 0814409121 (hbk.).Subject(s): Business forecasting | Strategic planning | Industrial management
DDC classification: 658.4/012 Online resources: Table of contents only
Contents:
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HD30.27 .G67 2009 (Browse shelf) | Available | 124276 |
Includes bibliographical references (p. 285-287) and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
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