Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.
by Wheelwright, Steven C; Clark, Kim B.
Material type:
BookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992Description: xiv, 364 p. : ill.ISBN: 0029055156 :.Subject(s): New products
| Product managementDDC classification: 658.5/75 Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
Contents:
Competing through development capability -- The concept of a development strategy -- Maps and mapping : functional strategies in pre-project planning -- The aggregate project plan -- Structuring the development funnel -- A framework for development -- Cross-functional integration -- Organizing and leading project teams -- Tools and methods -- Prototype/test cycles -- Learning from development projects -- Building development capability.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415.153 .W44 1992 (Browse shelf) | Available | 124425 |
Browsing MOMBASA CBD CAMPUS Shelves Close shelf browser
| HF5415.153 .J63 2007 Hidden in plain sight : | HF5415.153 .K83 2000 Managing new products : | HF5415.153 .M49 1997 The power of product platforms : | HF5415.153 .W44 1992 Revolutionizing product development : | HF5415.2 .C58 2010 Marketing research : | HF5415.2 .M35 2016 Marketing research : | HF 5415.3 .A83 1998 Consumer behavior and marketing action |
Includes bibliographical references and index.
Competing through development capability -- The concept of a development strategy -- Maps and mapping : functional strategies in pre-project planning -- The aggregate project plan -- Structuring the development funnel -- A framework for development -- Cross-functional integration -- Organizing and leading project teams -- Tools and methods -- Prototype/test cycles -- Learning from development projects -- Building development capability.
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