Managing new product and process development : text and cases / Kim B. Clark, Steven C. Wheelwright.
by Clark, Kim B; Wheelwright, Steven C.
Material type:
BookPublisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Description: xv, 896 p. : ill.ISBN: 0029055172.Subject(s): New products -- Management | Product management -- Case studies | Production planning -- Case studiesDDC classification: 658.5/75 Online resources: Table of contents only | Sample text
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415.153 .C58 1993 (Browse shelf) | Available | 123918 |
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| HF5415.13 .M369 2005 Basic marketing : | HF5415.13 .M369 2005 Basic marketing : | HF5415.15 .W54 2012 Lean for dummies / | HF5415.153 .C58 1993 Managing new product and process development : | HF5415.2 .C58 2010 Marketing research : | HF5415.5 .D467 2012 Judgment on the front line : | HF5415.5 .G52 2012 The world of customer service / |
Includes bibliographical references (p. 873-879) and index.
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