The upside : the 7 strategies for turning big threats into growth breakthroughs / Adrian J. Slywotzky with Karl Weber.
by Slywotzky, Adrian J; Weber, Karl.
Material type:
BookPublisher: New York : Crown Business, 2007Edition: 1st ed.Description: viii, 270 p. : ill.ISBN: 9780307351012.Subject(s): Risk management
| Risk assessment | Success in businessDDC classification: 658.15/5 Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HD61 .S55 2007 (Browse shelf) | Available | 125278 |
Includes bibliographical references (p. 241-258) and index.
Introduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inventing new forms of demand -- Treasure island : reversing risks to grow -- Reversing strategic risk : the upside half-day workshop.
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