Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
by Murphy, Patrick E; Laczniak, Eugene R.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Edition: 1st ed.Description: xii, 172 p. : ill.ISBN: 0131330888.Subject(s): Marketing
| Business ethicsDDC classification: 174/.4 Online resources: Table of contents
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .M219 2006 (Browse shelf) | Available | 124984 |
Browsing MOMBASA CBD CAMPUS Shelves Close shelf browser
| HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .M219 2006 Marketing ethics : | HF5415 .S35 2003 Customer experience management : | HF5415 .T45 2002 Will & vision : | HF5415.12 .B758 2010 Social Media 101: |
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
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