Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
by Tellis, Gerard J; Golder, Peter N.
Material type:
BookPublisher: New York : McGraw-Hill, c2002Description: xv, 340 p. : ill.ISBN: 007137549X (acidfree paper).Other title: Will and vision.Subject(s): Marketing -- United States | Brand name products -- United StatesDDC classification: 658.8/00973 Online resources: Contributor biographical information | Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .T45 2002 (Browse shelf) | Available | 126114 |
Includes bibliographical references (p. [315]-330) and index.
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