Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.
by Schmitt, Bernd.
Material type:
BookPublisher: New York : Wiley, c2003Description: xiv, 242 p. : ill.ISBN: 0471237744.Subject(s): Relationship marketing | Customer relations
| Customer relations -- ManagementDDC classification: 658.8/12 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .S35 2003 (Browse shelf) | Available | 126143 |
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| HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .M219 2006 Marketing ethics : | HF5415 .S35 2003 Customer experience management : | HF5415 .T45 2002 Will & vision : | HF5415.12 .B758 2010 Social Media 101: | HF5415.12 .B758 2010 Social Media 101: |
Includes bibliographical references (p. 231-233) and index.
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