The power of product platforms : building value and cost leadership / Marc H. Meyer, Alvin P. Lehnerd.
by Meyer, Marc H; Lehnerd, Alvin P.
Material type:
BookPublisher: New York : Free Press, c1997Description: xiv, 267 p. : ill.ISBN: 0684825805.Subject(s): New products -- Management | Product management
DDC classification: 658.5/75 Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415.153 .M49 1997 (Browse shelf) | Available | 125736 |
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| HF5415.153 .C58 1993 Managing new product and process development : | HF5415.153 .J63 2007 Hidden in plain sight : | HF5415.153 .K83 2000 Managing new products : | HF5415.153 .M49 1997 The power of product platforms : | HF5415.153 .W44 1992 Revolutionizing product development : | HF5415.2 .C58 2010 Marketing research : | HF5415.2 .M35 2016 Marketing research : |
Includes bibliographical references (p. 253-260) and index.
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