Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by
Lamb, Charles W; Hair, Joseph F
; McDaniel, Carl D; Lamb, Charles W.
Material type: 
BookPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.Description: liii, 890 p. : ill. (some col.), col. maps.ISBN: 0538849487.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS Social Science | HF5415 .L26 2014 (Browse shelf) | Available | 96997 |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
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