Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
by Hawkins, Del I; Mothersbaugh, David L.
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 12th ed.Description: xxvii, 772 p. : col. ill. ; 1 CD-ROM (4 3/4 in.).ISBN: 9780073530048 (alk. paper); 0073530042 (alk. paper).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .H38 2013 (Browse shelf) | Available | 126827 |
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| HF5387 .W45 2009 Business ethics : | HF5415 .A14 2007 Marketing Research | HF5415.B758 2010 Social Media 101: | HF5415 .H38 2013 Consumer behavior : | HF5415 .H49 1991 The vest-pocket marketer / | HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : |
LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC
Includes bibliographical references and index.
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