Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A; Hartley, Steven William; Rudelius, William.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 4th ed.Description: xlix, 500 p. : col. ill., col. maps.ISBN: 9780078112065 (alk. paper); 0078112060 (alk. paper).Subject(s): Marketing
DDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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| Long Loan | MOMBASA CBD CAMPUS | HF5415 .K452 2011 (Browse shelf) | Available | 96120 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .K452 2011 (Browse shelf) | Available | 96118 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .K452 2011 (Browse shelf) | Available | 96116 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .K452 2011 (Browse shelf) | Available | 96117 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415 .K452 2011 (Browse shelf) | Available | 126961 |
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| HF5415 .H38 2013 Consumer behavior : | HF5415 .H49 1991 The vest-pocket marketer / | HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .K452 2011 Marketing : | HF5415 .M219 2006 Marketing ethics : |
Includes bibliographical references and indexes.
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