Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
by Arens, William F; Bovée, Courtland L.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: 5th ed.Description: xxx, 573, [81] p. : ill. (some col.).ISBN: 025613412X.Subject(s): Advertising
DDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HF5821 .A73 1994 (Browse shelf) | Available | 129304 |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
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