Contemporary advertising / Courtland L. Bovée, William F. Arens.
by Bovée, Courtland L; Arens, William F.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1989Edition: 3rd ed.Description: xxv, 662, 9, 4, 22, 12 p. : ill. (some col.).ISBN: 0256065195 :.Subject(s): Advertising
DDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HF5821 .B68 1989 (Browse shelf) | Available | 129305 |
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| HF5737 .S87 Document management for the enterprise: | HF5818.A22 2006 Business communication skills:apractical guide | HF5821 .A73 1994 Contemporary advertising / | HF5821 .B68 1989 Contemporary advertising / | HF5823 .H32 Advertising and promotion: | HG173.M36 textbook of business finance. A | HG173.M44 1990 Continuous-time finance / |
Includes index.
Bibliography: p. 1-9 (3rd group)
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