Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J; Walker, Bruce J; Stanton, William J; Stanton, William J.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, 1997Edition: 11th ed.Description: 1 v. (various pagings) : col. ill.ISBN: 9780071147354.Subject(s): Marketing
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| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | NAIROBI CBD CAMPUS | HF5415 .E32 (Browse shelf) | Available | 48390 | |
| Long Loan | NAIROBI CBD CAMPUS | HF5415 .E32 (Browse shelf) | Available | 48391 | |
| Long Loan | NAIROBI CBD CAMPUS | HF5415 .E32 (Browse shelf) | Available | 48392 |
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| HF 5410 .M86 2011 Attributes of customer value propositions that effect consumer brand selection | HF5415 .E32 Marketing / | HF5415 .E32 Marketing / | HF5415 .E32 Marketing / | HF5415 .K452 2004 Marketing : | HF5415 .K52 Fundamentals of marketing: | HF5415 .K52 Fundamentals of marketing: |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
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