Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.
by Malhotra, Naresh K; Dash, Satyabhusan.
Material type:
BookPublisher: India: Pearson, 2016Edition: 7th ed.Description: xxx,968p.ISBN: 9789332555693.Subject(s): Marketing research | Marketing research--Methodology
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY | HF5415.2 .M35 2016 (Browse shelf) | Available | 109283 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415.2 .M35 2016 (Browse shelf) | Available | 109282 | |
| Short Loan | NAIROBI CBD CAMPUS | HF5415.2 .M35 2016 (Browse shelf) | Available | 109281 |
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| HF5415.135 .K47 Strategic marketing problems : | HF5415.2 .C58 Marketing research : | HF5415.2 .C58 Marketing research : | HF5415.2 .M35 2016 Marketing research : | HF5415.2 .M46 Sales forecasting management | HF5415.2 .S35 Marketing research : | HF5415.2 .Z54 Essentials of marketing research |
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