Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.
by Malhotra, Naresh K; Dash, Satyabhusan.
Material type:
BookPublisher: India: Pearson, 2016Edition: 7th ed.Description: xxx,968p.ISBN: 9789332555693.Subject(s): Marketing research | Marketing research--Methodology
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY | HF5415.2 .M35 2016 (Browse shelf) | Available | 109283 | |
| Long Loan | MOMBASA CBD CAMPUS | HF5415.2 .M35 2016 (Browse shelf) | Available | 109282 | |
| Short Loan | NAIROBI CBD CAMPUS | HF5415.2 .M35 2016 (Browse shelf) | Available | 109281 |
Browsing MAIN LIBRARY Shelves Close shelf browser
| No cover image available | No cover image available | |||||||
| HF5415.13 .W54 1997 Strategic marketing management, planning, implementation and control | HF5415.15 .M87 2018 Determinants of brand loyalty in leading supermarkets chains in Kenya | HF5415.2 .M33 2009 The practice of market research: | HF5415.2 .M35 2016 Marketing research : | HF5415.32 .W66 1996 Know your customer : | HF 5415.5 .094 Delighting your customers ....On a shoestering : | HF5415.5 .C66 2011 Customer care exellence: |
There are no comments for this item.