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Marketing theory: foundations, controversy, strategy, resource-advantage theory/ Shelby D. Hunt

by Hunt, Shelby D.
Material type: materialTypeLabelBookPublisher: Armonk, New York: M.E. Sharpe, 2010Description: xvii,490p.ISBN: 9780765623638.Subject(s): Marketing | Marketing research
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Long Loan KITALE CAMPUS
HF5415 .H869 2010 (Browse shelf) Available 97190
Short Loan KITALE CAMPUS
HF5415 .H869 2010 (Browse shelf) Available 97191
Long Loan MOMBASA CBD CAMPUS
HF5415 .H869 2010 (Browse shelf) Available 97192
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HF 1017 .N63 2010 Business Statistics:Concepts & Application HF1416 .G55 2011 Global marketing / HF1416 .G55 2011 Global marketing / HF5415 .H869 2010 Marketing theory: HF5415 .H869 2010 Marketing theory: HF 5415 .K36 2001 Principles of Marketing HF 5415 .K36 2001 Principles of Marketing

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