Know your customer : new approaches to customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
by Woodruff, Robert B; Gardial, Sarah Fisher.
Material type:
BookPublisher: Cambridge, Mass., USA : Blackwell Business, 1996Description: xvii,338p.ISBN: 9781557865533.Subject(s): Consumers' preferences | Consumer satisfaction | Marketing--Management
| Quality of products
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | KAKAMEGA CAMPUS | HF5415.32 .W66 1996 (Browse shelf) | Available | 97048 | |
| Long Loan | KAKAMEGA CAMPUS | HF5415.32 .W66 1996 (Browse shelf) | Available | 97049 | |
| Short Loan | MAIN LIBRARY | HF5415.32 .W66 1996 (Browse shelf) | Available | 97050 |
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