Advertising and promotion: an integrated marketing communication approach
by Hackley, C.
Material type:
BookPublisher: Los Angeles Sage 2010Description: xii,333p.ISBN: 9781849201469.Subject(s): Advertising
| Sales promotion | Communication in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HF5823 .H32 (Browse shelf) | Available | 131572 |
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| HF5818.A22 2006 Business communication skills:apractical guide | HF5821 .A73 1994 Contemporary advertising / | HF5821 .B68 1989 Contemporary advertising / | HF5823 .H32 Advertising and promotion: | HG173.M36 textbook of business finance. A | HG173.M44 1990 Continuous-time finance / | HG173.M44 1990 Continuous-time finance / |
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