The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
by Marconi, Joe; American Marketing Association.
Material type:
BookPublisher: Lincolnwood, IL : NTC Business Books, c2000Description: xv, 247 p. : ill.ISBN: 0844222577.Subject(s): Branding (Marketing)DDC classification: 658.8/27 Online resources: Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HD69.B7 M37 2000 (Browse shelf) | Available | 131820 | |
| Long Loan | MAIN LIBRARY Social Science | HD69.B7 M37 2000 (Browse shelf) | Available | 131682 |
At head of title: American Marketing Association.
Includes bibliographical references (p. 237-240) and index.
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