The brand bubble: the looming crisis i brand value and how to avoid it
by Gerzema, John; Lebar, Ed.
Material type:
BookPublisher: London Jossey - Bass 2008Description: x,252p. ill.ISBN: 9780470183878.Subject(s): Brand name products - valuation | Branding (Marketing) Brand name products - case studies
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HD69 .B7G47 (Browse shelf) | Available | 131780 |
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