Media today : mass communication in a converging world / Joseph Turow, University of Pennsylvania.
by Turow, Joseph [author.].
Material type:
BookEdition: 7th edition.Description: xxiv,472p. :ill.ISBN: 9781138579835 (hardback); 9781138593848 (paperback).Subject(s): Mass media
DDC classification: 302.23 Summary: "This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual"--
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | P90 .T87 2020 (Browse shelf) | Available | 134383 |
Browsing MAIN LIBRARY Shelves , Shelving location: Social Science Close shelf browser
| No cover image available | ||||||||
| P94.P384 2001 Media effects and society | P94.P384 2001 Media effects and society | P95.C55 1988 Effective Speech | P90 .T87 2020 Media today : | P91 .H38 Planning for innovation through dissemination and utilization f knowledge | P91.3 .M52 A complete course in communication skills with day to day grammar | P95.45 .H66 Telephone Conversation |
Includes bibliographical references and index.
"This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual"--
There are no comments for this item.