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Pro SQL Server 2008 Analytics [electronic resource] :Delivering Sales and Marketing Dashboards / by Brian Paulen, Jeff Finken.

by Paulen, Brian [author.]; Finken, Jeff [author.]; SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berkeley, CA : Apress, 2009.Description: XV, 300 p. online resource.ISBN: 9781430219293.Subject(s): Computer science | Computer Science | Programming TechniquesDDC classification: 005.11 Online resources: Click here to access online
Contents:
An overview of Analytics -- Seven Keys to Successful Reporting Projects -- Key Performance Indicators -- Microsoft Platform Components for Dashboards -- Core Components of SQL Server 2008 -- SQL Server Analysis Services -- Performance Management -- Implementation and Maintenance of the Integrated System -- Case Studies.
In: Springer eBooksSummary: Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft’s BI tools, and gives detailed examples of successful dashboard implementations.
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An overview of Analytics -- Seven Keys to Successful Reporting Projects -- Key Performance Indicators -- Microsoft Platform Components for Dashboards -- Core Components of SQL Server 2008 -- SQL Server Analysis Services -- Performance Management -- Implementation and Maintenance of the Integrated System -- Case Studies.

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft’s BI tools, and gives detailed examples of successful dashboard implementations.

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