E-Commerce Strategy [electronic resource] :Text and Cases / by Sanjay Mohapatra.
by Mohapatra, Sanjay [author.]; SpringerLink (Online service).
Material type:
BookSeries: Springer Texts in Business and Economics: Publisher: Boston, MA : Springer US : 2013.Description: XVIII, 262 p. 33 illus., 18 illus. in color. online resource.ISBN: 9781461441427.Subject(s): Economics | Management information systems | Economics/Management Science | Business Information Systems | e-Commerce/e-business | Information Systems Applications (incl. Internet)DDC classification: 650 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| MAIN LIBRARY | HF54.5-54.56 (Browse shelf) | Available |
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| QA402.5-402.6 Optimization and Data Analysis in Biomedical Informatics | QK1-989 Chemical Research on Plant Growth | TK5105.5-5105.9 Security and Privacy in Social Networks | HF54.5-54.56 E-Commerce Strategy | RC321-580 Cerebral Blood Flow, Metabolism, and Head Trauma | RD701-811 The Patellofemoral Joint in the Athlete | RC346-429.2 The Common Sense Guide to Dementia For Clinicians and Caregivers |
Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.
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