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Business communication today / Courtland L. Bovée, Professor of Business Communication C. Allen Paul Distinguished Chair Gossmont College, John V. Thill, Chairman and Chief Executive Officer Global Communication Strategies.

by Bovée, Courtland L; Thill, John V.
Material type: materialTypeLabelBookEdition: Twelfth edition.Description: xxxviii, 641 pages : colored illustrations.ISBN: 1292008911; 9780132971294 (alk. paper).Subject(s): Business communication -- United States -- Case studies | Communication in organizations -- United States -- Case studiesDDC classification: 658.4/5
Contents:
Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.
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Item type Current location Call number url Status Date due Barcode
Long Loan MOMBASA CBD CAMPUS
HF5718 .B66 2014 (Browse shelf) C1 Available 96356

Includes bibliographical references and index.

Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.

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