Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
by Arens, William F; Bovée, Courtland L.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: 5th ed.Description: xxx, 573, [81] p. : ill. (some col.).ISBN: 025613412X.Subject(s): Advertising
DDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | MAIN LIBRARY Social Science | HF5821 .A73 1994 (Browse shelf) | Available | 129304 |
Browsing MAIN LIBRARY Shelves , Shelving location: Social Science Close shelf browser
| No cover image available | ||||||||
| HF5718.3 .T57 How to write succeful busines and management essays | HF5737 .S87 Document management for the enterprise: | HF5818.A22 2006 Business communication skills:apractical guide | HF5821 .A73 1994 Contemporary advertising / | HF5821 .B68 1989 Contemporary advertising / | HF5823 .H32 Advertising and promotion: | HG173.M36 textbook of business finance. A |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
There are no comments for this item.