Know your customer : new approaches to customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
by Woodruff, Robert B; Gardial, Sarah Fisher.
Material type:
BookPublisher: Cambridge, Mass., USA : Blackwell Business, 1996Description: xvii,338p.ISBN: 9781557865533.Subject(s): Consumers' preferences | Consumer satisfaction | Marketing--Management
| Quality of products
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Long Loan | KAKAMEGA CAMPUS | HF5415.32 .W66 1996 (Browse shelf) | Available | 97048 | |
| Long Loan | KAKAMEGA CAMPUS | HF5415.32 .W66 1996 (Browse shelf) | Available | 97049 | |
| Short Loan | MAIN LIBRARY | HF5415.32 .W66 1996 (Browse shelf) | Available | 97050 |
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| HF5415.15 .M87 2018 Determinants of brand loyalty in leading supermarkets chains in Kenya | HF5415.2 .M33 2009 The practice of market research: | HF5415.2 .M35 2016 Marketing research : | HF5415.32 .W66 1996 Know your customer : | HF 5415.5 .094 Delighting your customers ....On a shoestering : | HF5415.5 .C66 2011 Customer care exellence: | HF5415.5 .C6635 2011 Customer care excellence : |
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